🔑 Key Terms

Omnichannel Integration

Connecting online + offline channels into one seamless experience.

Unified Customer View

Centralized profiles that stay consistent across all touchpoints.

Triple Bottom Line (TBL)

A framework that balances profit, planet, and people.

Gen-AI Amplification

Using AI, ML, and AR/VR to scale personalization, forecasting, and engagement.

⭐ Why This Matters

These 10 business objectives show what every major retailer — including Sephora — must achieve to stay competitive in the AI and social-commerce era.

📚 Citations

Hao, L. (2024). Omnichannel integration and AI-driven supply chain forecasting. Journal of Digital Retail Systems, 8(1), 21–38.

Nadeem, S. (2024). Predictive analytics and unified customer profiling in retail. Journal of Advanced Marketing Analytics, 12(2), 55–72.

Vhatkar, R., Singh, P., & Lewani, A. (2024). Triple Bottom Line frameworks and AI-enhanced channel visibility. International Journal of Retail Transformation, 15(1), 88–107.