🔑 Key Terms

Pilot Test
A short trial comparing interactive content vs. static controls to measure engagement and conversion.

Peak Season Rollout
Launching during high-traffic events like Cyber Week and Black Friday to maximize lift.

Behavioral Optimization
Adjusting content and UX based on real customer behavior patterns after launch.

Competitive Urgency
Pressure created by social commerce, AR expectations, and rapid shifts in customer behavior.

⭐ Why This Matters

This slide teaches students the connection between:

• Market pressure (TikTok, Instagram, social commerce)

• Emerging technology (AR try-ons, AI recommendations)

• Operational urgency (timelines, testing windows, sequencing)

• Real-world decision-making in digital marketing

You learn why brands have to move fast in the AI + social-first era, and how timing becomes a strategic advantage.

This scaffolds the next slides on channels, KPIs, and results, showing how timeline decisions shape performance outcomes.

📚 Citations

Mathur, A., & Gupta, T. (2024). Emerging Trends in E-Commerce. WJARR.

Santulli, S. (2019). Sephora Virtual Artist Case Study. UCP/Bocconi MSc Thesis.