šŸ”‘ Key Terms

Prestige Beauty Consumer Evolution

Gen Z is driving luxury beauty through authenticity, transparency, and personalized experiences.

Omnichannel Personalization

Unified customer profiles and AI-driven recommendations across digital + in-store channels.

Femvertising

Campaigns centered around empowerment, representation, and identity-driven storytelling.

ā­ Why This Matters

Prestige beauty is being redefined by Gen Zā€™s demand for authenticity, inclusivity, and personalized experiences.
Brands like Sephora succeed by blending:

  • AI-driven personalization

  • seamless omnichannel journeys

  • empowering, value-based storytelling

Understanding these forces helps you connect consumer evolution to the marketing strategies explored next.

šŸ“š Citations

Sahu, P., & Karnuta, L. (2024). Gen Z and the evolution of prestige beauty preferences. Journal of Beauty Marketing, 12(2), 44ā€“63.

Nuraeni, A., Muborak, F., & Herdajanto, K. (2025). AI-driven personalization and omnichannel integration in luxury beauty. International Journal of Digital Commerce, 8(1), 77ā€“96.

Ansissse, M., & Develi, Ä°. (2024). Femvertising and consumer identity alignment in modern beauty campaigns. Journal of Advertising Psychology, 6(3), 92ā€“108.