📘 Group Presentation Assignment: Marshall McLuhan’s Media Theories

🎯 Objective

In this activity, each group will explore one of Marshall McLuhan’s most important ideas. Working together, you will create a 7-slide presentation that explains your assigned theme, answers guiding questions, and connects McLuhan’s theory to today’s media world.

🔹 Group Presentation Requirements

  • Theme: Each group is assigned one McLuhan concept (e.g., The Medium is the Message, The Global Village, Hot vs. Cool Media, etc.).

  • Length: Presentations should last 5–7 minutes.

  • Slides: Each group must create exactly 7 slides:

    1. Introduction – Theme title, definition in your own words (1–2 sentences), and group member names.
      2–6. Question Slides – Each slide answers one guiding question. Every group member is responsible for one question and one slide.

    2. Conclusion – Restate your theme in your own words and explain how it connects to today’s digital/media environment (e.g., TikTok, Instagram, memes, VR, AI).

🔹 Speaking Roles

  • Slide 1: One student introduces the group and theme.

  • Slides 2–6: Each student presents their assigned question/answer for about 45–60 seconds.

  • Slide 7: One or two students deliver the conclusion (about 1 minute).

  • Every group member must participate in the presentation.

🔹 Slide Design

  • Keep text short (bullet points, not paragraphs).

  • Include at least one image, meme, diagram, or screenshot to illustrate your idea.

  • Make your slide visually clear and easy to follow.

🔹 Time Management

  • Preparation time in class: 15 minutes.

  • Presentation time per group: 5–7 minutes.

  • Aim for about 1 minute per slide.

✅ Tips for Success

  • Answer your questions clearly and directly.

  • Use examples your classmates will recognize from daily life.

  • Practice once as a group to check your timing and transitions.

Think of your group’s presentation as part of a bigger puzzle — when all six groups present, we will see the full picture of McLuhan’s media theory.

Group 3 – Hot vs. Cool Media

  1. What’s the difference between hot and cool media?

  2. Give an example of a hot medium and explain why.

  3. Give an example of a cool medium and explain why.

  4. Is social media (TikTok, Instagram) hot, cool, or both? Defend your choice.

  5. How does this hot/cool idea help us think about audience participation today?